November 2009

Lisa Kind - Editor

From the Editor | Lisa Kind


Remodeling Your Salon, Image and More

Did you know that a fresh coat of paint and rearranging of furniture is one of the least expensive, yet effective ways to update your salon image?

The November issue of The Stylist has ideas about remodeling for everyone, whether it’s remodeling your marketing plan, your image and brand, or your whole salon.

Remodeling your salon doesn’t have to be a time-consuming, expensive total salon makeover; little changes can make a big difference – even when those changes involve updating the lighting in your salon.

Read tips from Beth and Carmen Minardi on how simply changing to a new lighting system designed specifically for your salon can maximize your work; create a more comfortable environment, and save money on your electricity bill.

If you would like to add new equipment and/or technology in your salon or skincare clinic, Judith Culp stresses the importance of evaluating your target market before making your purchase. Matching the technology to your client base and clinic philosophy is an important step to determine if the new service can and will be profitable.

Culp also suggests evaluating maintenance costs, supplies, training and company stability before investing in new technology.

Now is also a good time to consider a personal and professional upgrade. Jerry Tyler suggests taking a look at your brand (image). Are you in alignment with your original goal or purpose? Whether in your technical skills, customer skills or development skills, it may be time to consider a brand “Tune Up.”

Remodeling your marketing program to support your retail, service and client goals can be done at little cost with big revenue returns. Begin to evaluate your marketing strategies just as you’d evaluate a remodel or renovation, suggests Elizabeth Kraus. Modify your marketing plan for areas your salon needs improving whether it be client attraction, new service offerings or retail sales.

On a side note, congratulations to columnist Elizabeth Brown (now Kraus) for handling the big three stresses all in one month, a new marriage, a new home and a new grandchild and still getting her column in on time. Very impressive.

Vicki Peters asks, “Are you the whole package or do you just do good nails?” The whole package takes business skills, customer service skills and technical skills. She offers some guidelines to evaluate your nails and your business with a whole new perspective.

With the holiday season upon us, all of those clients making appointments for family visits and holiday parties have something else on their minds: Gifts. Read this article for tips on how to spice up your holiday retail displays and capitalize on this holiday shopping season.

Now is the time to thank the advertisers in this trade newspaper you are reading, California Stylist Newspaper. They are the ones who pay for you to have all this information at your fingertips every month, mailed to your place of business, free of charge, to keep you up-to-date on the latest rules and regulations your State has initiated and the latest products and business news. So call one of them and just say, “Thanks!”

Lisa Kind,