October 2009

Charlene Abretske

Beauty Business Buzz | Charlene Abretske


Use the Web to Grow Your Business

Using the web has leveled the playing field for many small businesses allowing them to reach their clients in ways they never would have dreamed of a decade ago.

Not only is it necessary to know how to navigate but essential to know how to use the web to help in growing your business. Here are a few pointers for anyone getting ready to jump in with both feet.

Template Websites

Websites are now easier than ever to start and most businesses don’t require a web developer for what they would like to have.

There are several low cost template websites which you can feasibly create in just a few hours. Prices range from free to around $50 a month depending on the features and options you choose.

Website templates are extremely convenient allowing you to make updates easily without having to wait for a developer to do so and it is usually free to update as often as you wish.

The options available to you to customize your website may be limited depending on the provider. Remember the easier to use sites generally offer fewer options for customization.

Make sure to read the fine print about who owns the content on your site. Many times, in the end user license agreement you will find clauses that may allow the company hosting the site to advertise products or services on your page. You may also find some companies reserve the right to “own” your content or alter it some way. Please stay clear of sites that allow this and make sure you read the fine print before you begin building.

Etiquette Rules for Social Media

Social media and online communities are growing at a rapid rate; Twitter and Facebook are emerging as two of the most popular. Yelp, Kudzu, and Citysearch are online communities based around user reviews and they too have their own insider rules. There is etiquette that should be observed and can be learned by spending a little time getting to know the community to better understand it.


Emarketing is a component to maximizing your success by allowing your clients to have easy access to the links of your website, social networking and consumer sites. Emailing out your links to your testimonials on Yelp, your Facebook fan page or your website is an invaluable way to keep your clients in the loop about your business.

Cyberspace is a big world out there and navigating may not always be easy, but the rewards far outweigh the costs when you are informed and prepared. Getting your salon out there for all to see is a great way for you to have fun, increase your client count and have a fantastic relationship with your clients.

Charlene Abretske is a business advisor with Your Beauty Network and supports salons and spas with growing their businesses through on demand back office tools designed for beauty professionals. For more information call (866)364-4926 or email info@iybn.com.