September 2009

Charlene Abretske

Beauty Business Buzz | Charlene Abretske

 

Be “In the Know” at Trade Shows

The glitz, the glamor, and the party atmosphere of industry trade shows is pure excitement.

The energy of the trade show floor is palpable from the pounding beat of the music to the sleek displays and the realization that the platform artists are really talented; these are the events that embody the beauty industry.

It is so easy to get caught up in all the exhilaration of what is going on around you and want to take the whole show home with you. You want to share all the latest and greatest items from this great innovative industry with everyone who did not attend.

We have all been there and seen the women and men barely able to drag three or four bags, usually bigger than they are, who swear they have magic in them – magic their clients won’t be able to resist.

Then the show is over, and you’re left with the magic you thought would make you rich and it doesn’t quite happen the way you thought it would or the way it seemed at the trade show with all the glitz and music. We are left wondering why these products did not grow wings and fly into our client’s hands the way the legendary salespeople on the show floor said they would.

What can you do to make sure this doesn’t happen again? Here’s some ideas:

Charlene Abretske is a business advisor with Your Beauty Network and supports salons and spas with growing their businesses through on demand back office tools designed for beauty professionals. For more information call (866)364-4926 or email info@iybn.com.