August 2009

Jerry Tyler

Blue Highways | by Jerry Tyler


Embracing Brave New Frontiers

I believe those who experience true abundance in their lives, whether in love or in their business, live just ahead of the horizon line.

By that I mean that even though true abundance is achieved through first, having a burning desire, secondly, having unwavering faith and then patiently waiting for it, you must still take positive action and make ongoing change consistent in your lives.

In these challenging times, the idea of continuous and constant growth may seem a little unreachable in reality. While the world around us is downsizing, shrinking the bottom line and everyone is cutting back, how can we grow, expand and push the boundaries outward?

Trade magazines focus on new techniques, tools and emerging technologies which then become services. The landscape of these tools to succeed in our ever-evolving industry is what I call the “Brave New Frontiers.” Keeping up with progress translates to broadening our perceived value by using these new services and products and passing them on to our valued clients, assuring growth even in times such as these.

I used the word “Brave” because it takes a level of bravery to embrace the unknown. Often we are more comfortable using something we are familiar with even if it is giving less than desired results.

It takes a level of bravery and trust, not knowing what is beyond the horizon line, to go with what is new even though that is exactly what we need to do to progress and eventually find success.

The word “New” in my phrase is there because we are in an industry that thrives and grows in a culture of continually progressive change. Fashion moves forward. Therefore the techniques, technologies, and other components that make up its whole must advance forward to stay relevant.

The question here is “Do we go with the idea of embracing the “new” even when the outcome may not yet be part of our own reality? When the “new” is presented it is often uncomfortable because of fear of the unknown; we already know and are comfortable with the present and the past.

It is often like that old pair of Levi 501’s that are so comfortable. How does a new pair of 501’s feel initially? They are a little stiff; the button fly is hard to button; it’s hard to get your wallet in that new back pocket.

But when we put on those jeans, after a little time passes and a few trips to the laundry, those jeans are now comfortable. Just as embracing the “new” in our industry becomes part of who and what we are personally or professionally.

“Frontiers” (I love the third definition of this word in the dictionary) — “The furthest limit of knowledge in a specific field.”

So the cornerstone of the new frontier of our industry is to continually push the envelope of knowledge in our respective areas of our amazing profession.

It is the knowledge and positive application of these hardware and software tools that will assure our continued growth and success. This is a two-step process that requires us to first acquire the knowledge and then to take action and make a conscious effort to apply it.

Ralph Waldo Emerson said, “Knowledge is the antidote to fear.” Knowledge when accompanied by conscious deliberate action is power. The power to be found in the new frontier is grounded in knowledge.

By being constantly vigilant to the continual changes in our industry landscape and embracing the character and content offered in the Brave New Frontiers of our profession, we will always be assured of true abundance in life, love and business, richly deserved here and now and in the future.

Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sassoon Academy and currently as Director of Education for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology.