July 2009

Lisa Kind - Editor

The Mane Objective | by Marco Pelusi

 

Get Motivated by Advanced Education Product Quality and Diversion

My mantra is always to maintain the quality and integrity of the hair.

I’ve said it, lived it, done it, believed in it, breathed it for years and years, in salons and with manufacturers, as long back as I can remember, even as a young kid working in my family’s salons in Pittsburgh (which are still going strong, by the way).

As hair professionals, we need to educate ourselves with and about product quality at all times. This education is what our clients come to us for as experts. Manufacturers are and should be working towards and striving for absolute top quality for their shampoos, conditioners and styling products – but even more importantly – for their chemical products as well.

Many professional hair care products are diverted into the wrong stores, as we well know. Often times we’ll spot at a drug store a luxuriously high quality salon product that we’ve educated and sold to a client. This discovery is not fun, and downgrades our entire industry and us as professionals.

We’re the authority whom clients look to for proper education on product usage. If our clients happen to view the same product we educate them about and sell them at our salon also on sale at a drug store, we’re all in very bad shape. Therefore, individually, salon owners, hairdressers, as well as all manufacturers, must be concerned with product quality, as well as the integrity of the specific retail outlet where these products are offered.

I just returned from teaching once again at the American Board of Certified Haircolorists in Los Angeles, where I shared a specific face-shaping highlighting technique that I use on celebrity clients. I really enjoyed connecting with and educating the many wonderful, savvy, smart hairdressers who specifically paid for and took a trip that supported their careers and educated them – even in the middle of this odd economy.

Those attending this weekend are a testament to the dedication of the true professionals in our industry. Striving for such professionalism includes truly questioning and educating ourselves on all hair care products and ingredients that we work with on our clients, and keeping an eye out for the diversion going on out there. Especially in an economy like today, we need to be seriously mindful of what’s happening.

Take a look at your ingredient labels, ask questions, and get educated. Get conscious of what’s inside each product. It’s no joke. When you’re in the drug store, make sure what you just sold your client isn’t also located there, so you’re not undermined by diversion.

Conversations about product quality were held in a most intelligent way at the ABCH Summit, and I was so pleased to be able to stand for quality and integrity at this group when teaching, and to be a part of it. But it takes each and every one of us hairdressers to make a real effort to watch for it.

Generally speaking, I feel, manufacturers today are truly seeking to be the best in quality, because we as hairdressers, as well as our clients, are savvier than ever. We know what to look for in a product. We know what’s healthy for the hair, and we know we need to educate and offer our clients the very best available.

We also know we must keep track on what’s new constantly. Then we must share that same information with our clients. It’s a game that we have to play all the time. We have to keep an open mind, because there are often newer products that do the job even a bit better than the older ones.

At the same point in time, however, we can’t get caught up in bashing ingredients in tried, tested, and true quality products that have been around forever. There’s still some gold, and always has been, in what has worked for us for years and years. Therefore, a balance is needed, to both stay open to the new, but still be faithful to the old, if quality is involved.

Challenge yourself to be a part of this effort to maintain product quality and to protect against diversion.

Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2007 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com.

 

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