October 2008

Adam Lucas

Marketing Solutions | by Adam Lucas


Prepping Your Salon and Staff for Holiday Traffic

It’s never too early too prepare.

Why not start preparing your salon and stylists for the holidays now? It’s important to get clients in the state of mind that when the seasons change, so should their hair.

During the holiday season, in the whirlwind of exciting festivities, caroling and cake, we can’t forget about the importance of great holiday hair. With all of holiday parties coming up right around the corner, every client who will celebrate with special family events and parties will need quick and easy hairstyles.

Remember, it’s never too early to put up a little tinsel in the window.

We all know that nothing is more fun than getting ready for that holiday party with an exciting new haircolor update. As professional hair designers and hair colorists, we must always offer complimentary consultations to explore what new haircolor, highlight and lowlight options will help our clients creatively stand out in any crowd this holiday season.

Be sure to keep up with the latest trends in upcoming holiday fashion. The newest reds, blondes and brunettes are sure to add excitement. Upstyle hair designs are an elegant, classy style perfect for these occasions, especially when accented with multidimensional haircolor or highlights. If needed, take an extra haircolor and upstyle class, so you are ready to help your clients.

Today, women with short, medium and long hair can easily wear updos. Able to be worn with almost any sort of outfit ranging from casual to formal, upstyle hair fashions are great for adding that extra special touch to your client’s total look. Upstyles are not worn on a daily basis, so get ready to help your clients stand out in the crowd and to feel free to shine with some festive hair accessories like barrettes or jewel studded hair pins.

Sherif Zaki, owner of the Sherif Zaki Salon and The Oasis Spa in Greenville, Delaware explained, “It is very important to sit down with your client to explore their needs, likes, dislikes and options, so you will be able to have the look of their dreams. If the client wants to consider some haircolor or highlight options, it is important to make sure it matches their facial shape, skin tones and lifestyle needs. Whether it is soft and sexy waves, half up and half down or a sexy look, you can explore an array of options by looking through some hairstyle books.

“It is also very important to determine the condition of the hair and whether or not it can handle the haircolor and hairstyle that the client may desire. You need this special time with your client, in order to learn if what they want is what you can both achieve before any customized services may begin. There are plenty of new seasonal prom, party and wedding hairstyle options available for teens and adults to consider.”

This time with your client is very important, especially with the holidays around the corner. This is a perfect time to mention salon gift cards. Give the gift of beauty. Ask them to consider a salon gift card. Emon Zaki stated, “Gift Cards can be created for any dollar amount and they can be used to enjoy services and products from your salon. It’s the gift that always fits perfectly, never goes out of style and is sure to please anyone on your list.”

Be sure to help your clients maintain that holiday hairstyle and haircolor update by using the correct professional products. Sherif Zaki went on to say, “Conditioning Treatments are extremely important this time of year, especially when you use haircolor. Be sure to recommend a series of products and application regimens that is best for your client’s hair type. Dry winter weather when combined with excessive blow-drying and curling iron styling during the holidays may dry out your client’s hair in these winter months. A good product is a perfect accent for any great haircut and haircolor treatment.

“Teach them how to use the products, appliances and brushes at home between salon visits and they will stay even more loyal to you and your salon. Each professional hair design and conditioning product we have at Sherif Zaki Salon serves a special purpose. Be sure to consult with your clients to explore which products will work best for them to make sure that they will look great every work day and party night during this holiday season.”

Remind your clients that no matter what new holiday haircut and haircolor they go for, plan to have fun.

The holidays can be hectic, so be sure to help them prebook and to plan their holiday party hair appointments ahead of time. If you and they plan ahead, you’ll be sure to help them stylishly step out into the holidays with a fresh new cut, color and confidence. And that equals return business.

Adam Lucas is Marketing Coordinator at Marketing Solutions, a complete marketing, advertising, graphic design, PR and consulting services firm for salons, spas, manufacturers and beautycare entrepreneurs. For more information, call 703-359-6000, e-mail MktgSols@MktgSols.com or visit www.MktgSols.com.