August 2008

Lisa Kind - Editor

The Mane Objective | by Marco Pelusi

 

Education is the Best

What a marvelous experience I’ve been having teaching again.

Before the opening of my studio, I spent many years as a lead regional, national and international trainer for major global color manufacturers. So it has been a while since I’ve led a color class full of talented haircolorists. The opportunity arose, and I’ve been having a great time teaching this year at the American Board of Certified Haircolorists’ Energizing Summit.

This experience was simply fantastic and has renewed my love for education within our industry.

The exchange of ideas and the sharing of knowledge were wonderful. That exchange is what I love about education. The best color class, any kind of class for that matter, is when the educator has the chance to learn something new from the students, especially when that knowledge causes the class to thereafter roll out in an entirely different way than was originally planned.

I’m so energized to practice what I preached at the summit with each client who sits in my chair. I discussed techniques at the summit for face-framing haircolor. It’s important to offer every client a haircolor service. It’s easy too; simply let the client vent, then analyze their face shape, facial skin tone and eye color, then determine what is best to recommend for a face-framing haircolor.

Face-shaping color can be seasonal. Since we’re in summer, consider adding more blonde around the face. Seasonal analysis still plays a big part in our consultation with each client when framing the face with color. Is the client’s facial skin tone cool or warm? What is the eye color and tone?

The face is everything. It really doesn’t matter what’s going on in the back of the head or the nape of the neck. Attack the face first and you’ll always win. You can even offer a haircolor solely for the areas surrounding the face or offer face-framing color for an in-between touch-up visit at the bangs or temples.

This concept is especially true for clients who have gray hair. Our graying clients need a customized face-framing haircolor—sometimes a slightly different one for every visit. This is the case because gray can sometimes come in more quickly or it can appear in different areas. You must also adjust the color to address any facial changes.

This holds true for both the male and female clients; you’d be surprised how eager men are for a very specific face-framing haircolor service, and how specifically they request color from you as the expert. Now more than ever, men’s haircoloring is becoming extremely lucrative, as men start to take better care of their appearance as they try to look youthful and professional, and to gain respect.

In the end, as far as education is concerned, it’s important for all of us hairdressers to participate in all aspects of it, whether as an attendee or an educator. Ultimately, the face-framing haircolor concept is to give your clients a service that cannot be duplicated anywhere else. Properly and beautifully framing your clients’ faces with color is how you can accomplish it.

Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2007 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com.