June 2008

Lisa Kind - Editor

From the Editor | Lisa Kind


Remodeling and Technology

Can you feel it? The pinch, the squeeze: it is grabbing your wallet and refusing to let go.

Even in harder economic times, business owners must remember a key to success is keeping the salon experience fresh and exciting. It may seem contrary to the trends around you, but investing a few dollars in your salon right now can bring you more dollars than salons too timid to invest. Standing out now can make all the difference.

Perhaps you don’t have a lot of money for a big project. Maybe you’d like someone to tell you how you can make a difference with the few bucks you have available. Then the article Salon Design on a Dime by Joe Serna, on page 5 is just the thing for you. Find out how honing in on your visual impact, focal points and proportions can change your salon’s world, without emptying its coffers.

Is there anything you can do with the stuff you already have in your salon? Even a little reorganization of your furniture can help. Perhaps you can help freshen up your location by using economical alliances with nearby business, by unifying your staff or maybe infusing a little new technology. On page 10 Shannon Wells will tell you how Small Changes Equal Big Impact.

Coming through, as always, with specific information to aid the esthetician community, Judith Culp will tell you about Remodeling the Esthetics Clinic on page 6-7. Doing so can be exciting, but she will clue you in on how to balance your excitement with sound business choices to ensure a successful project.

Reminding us there is another world we all live in beside Earth, on page 9 Mandy Zelinka focuses on your salon in the virtual world. How can newsletters, search engines and blogs enhance your salon’s online appeal? Check out her article to find out.
While we’re on the subject of technology, find out how to Incorporate Advanced Technology Into Your Spa on page 8. Kerrin Delaney explains how a little technology can really help your salon, and that computers are your friends.

The Texas Department of Licensing and Regulation would like to remind you that the new Cosmetology Laws and Rules Book and the new Barber Laws and Rules Book are now available to order. See page 14-15 for an order form and more information on those required to have a copy of the rules book.

Lastly, I’d like to congratulate everyone that entered the 2008 Texas Stylist cover contest. We had a great turnout this year. We had more than 50 entries making this year a wonderful challenge selecting the winners. Great job everyone! I’d like to extend special congratulations to the top winners Ray Reeves and Corey Casey. Their work was amazing!