June 2008

Marco Peluso

The Mane Objective | by Marco Pelusi

 

Less is More

We hairdressers have a tendency to overdo so we will feel we’ve accomplished a lot in our business, don’t we?

When a client sits in our chair, especially the client we see every month, we feel we have to do a lot to earn our keep. But it’s not true. Less is more. It’s an old wives’ tale that we hairdressers are scissor happy. I’m sure you get the old “please don’t take off too much length” at times. However, there is some truth to that. I really believe we in fact overdo sometimes. It is best to be understated — even underdone — as long as the intended look is accomplished.

Each client is sensitive in his or her own way, and you must care for each person on an individual, visit-by-visit basis in order to maintain your steady stream of business. But in general, I think we can do less and accomplish more.

Case in point: a few weeks back, I worked on a client who has been to see me every month for the better part of a decade. I have worked tirelessly to properly service her every hair need: great cuts, base color, occasional highlights, sometimes some red, product education, pre-booking her appointments, infusing trend... everything, you name it. She hasn’t been deprived. But at the end of the day, she prefers to stick with her traditional base color, and a simple, easy-to-maintain cut. Both are so natural looking it almost appears as though we’ve done nothing during her visits. And she likes it that way. But on this last visit, I felt the need to do more, and I cut more off than I normally do. It was really much shorter than normal. I was operating with a fear that I was not doing enough for her. Luckily, she’s practically a family member at this point and she was fine with the cut, but it was a change she didn’t ask for. She really just wanted a shaping or even just a very basic trim and I should have simply complied and followed the rule of less is more. I vowed to myself that I would not make this overworking or overdoing a common practice.

It’s important to offer change but don’t give them change if they don’t want it. Listen to your clients. You’ve done your part if you’ve offered change, educated your clients and stayed current. Do not overdo. Essentially the opposite is preferable: leave them wanting more. As we all know, it’s much better this way, rather than overwhelming our clients.

Most loyal clients fall somewhere in the middle when it comes to change. They definitely like the possibility that you are skilled enough to offer change, but the reality is they want things relatively stable. In this ever-changing world, and especially amidst all of the changes that are happening nationally and globally right now, your clients like and need to know they can count on you to stay the same.

Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2007 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com.