June 2008

Lisa Kind - Editor

From the Editor | Lisa Kind


Remodeling and Technology

Can you feel it? The pinch, the squeeze: it is grabbing your wallet and refusing to let go.

Even in harder economic times, business owners must remember a key to success is keeping the salon experience fresh and exciting. It may seem contrary to the trends around you, but investing a few dollars in your salon right now can bring you more dollars than salons too timid to invest. Standing out now can make all the difference.

Perhaps you don’t have a lot of money for a big project. Maybe you’d like someone to tell you how you can make a difference with the few bucks you have available. Then the article Salon Design on a Dime by Joe Serna, on page 9 is just the thing for you. Find out how honing in on your visual impact, focal points and proportions can change your salon’s world, without emptying its coffers.

Is there anything you can do with the stuff you already have in your salon? Even a little reorganization of your furniture can help. Perhaps you can help freshen up your location by using economical alliances with nearby business, by unifying your staff or maybe infusing a little new technology. On page 10 Shannon Wells will tell you how Small Changes Equal Big Impact.

Coming through, as always, with specific information to aid the esthetician community, Judith Culp will tell you about Remodeling the Esthetics Clinic on page 6. Doing so can be exciting, but she will clue you in on how to balance your excitement with sound business choices to ensure a successful project.

Reminding us there is another world we all live in beside Earth, on page 22 Mandy Zelinka focuses on your salon in the virtual world. How can newsletters, search engines and blogs enhance your salon’s online appeal? Check out her article to find out.

While we’re on the subject of technology, find out how to Incorporate Advanced Technology Into Your Spa on page 8. Kerrin Delaney explains how a little technology can really help your salon, and that computers are your friends.

Their are two versions being printed of June’s Northwest Stylist. If you work in Oregon you’ll get a special pull out section of regulatory updates from the Oregon Board of Cosmetology. This is being mailed to every licensee at their home address and every Oregon salon. If you are in Washington check out pages 14-15 for special licensing and inspection information from the Washington Department of Licensing.

Lastly, I’d like to congratulate everyone that entered the 2008 Northwest Stylist cover contest. We had a great turnout this year. We had more than 200 entries making this year a wonderful challenge selecting the winners. Great job everyone! I’d like to extend special congratulations to the top winner Kay Matthews of Seattle. Her work was amazing!