May 2008

Mike Nave

Industry Insider | by Mike Nave


Industry Scoop: New Websites and Distributors, a Cruise and More

— USP, INC, THE PARENT COMPANY of Enjoy hair care products of Oceanside, California, announced the unveiling of its new website.

When visiting, salon professional viewers experience a vibrant splash page with hip graphics and an enticing feel throughout the site. It offers “back stage pass” access with a fun glimpse behind the scenes at various Enjoy events, shows and photo shoots. In addition to the company history and mission statement, the freshly revamped website presents the latest news, events, press information and product knowledge for Enjoy hair care, Enjoy Hairdresser Power Haircolor, Enjoy Shears, Skinjoy skin care and HBL brands. A continuously updated style gallery will showcase the latest trends for cut, color and style and a detailed salon locator is on the horizon so consumers can track down their favorite Enjoy products.

“We were long overdue for the new look and expanded website,” stated Enjoy president, Patrick Dockry. “Enjoy has been growing in leaps and bounds this past year and the website is vital to this growth as a communication and information tool. It’s important to keep it up to date, make full use of its potential and of value to salon professionals. We’re very happy with the new look and are excited to have it grow with us over the years.”

— SWEIS, INC., AN EXCLUSIVE SALON products distributor, is rapidly expanding. The Torrance, California-based firm recently expanded its salon service into the San Diego metro market by adding two new salon sales representatives.

On May 1, Sweis, Inc. will be launching its professional-only website to cater to the busy stylist, making it very convenient to shop for supplies 24 hours a day seven days a week at

— SUPERNATURAL SALON CRUISES, sponsored by the Share The Wealth Company of Chicago, recently sailed on the Costa Mediterranea Cruise Ship throughout the Eastern Caribbean for a full week of education, awards, honors and fun.

In a full week that included advanced educational venues, participants took part in an array of exciting educational seminars presented by cruise hosts John Amico Sr. and John Amico Jr. Other featured speakers included Larry Oskin of Marketing Solutions, Rudy D’Amico of Jalyd Haircolor in Italy, Donna Cummings of Dracut and Mass and Frank DiLeo of Waterbury, Conn. There was also a Supernatural Hair Design Competition and Award Ceremony.

The next Supernatural Salon Cruise is scheduled for January 2009.

For more information, call 800-676-5264 or visit and

— BEAUTY SOLUTIONS, LLC, the California distributor for Unite, Innersense Organics, Go24/7 and DermaQuest Skin Therapy, continues to expand its marketing and educational offerings. The Beauty Solutions Business Success Network is an ongoing business-support program, offering business training and services, many of which can be paid for using Beauty Solutions “rewards” points.

The Santa Cruz, California-based firm’s skin care division is presenting a business seminar for Skin Professionals, featuring Susie Fields-Carder of Your Beauty Network and Sam Dhatt of DermaQuest, July 14 in Los Angeles. For tickets and/or a copy of the Skin Division’s current Resource Guide, call 888-973-SKIN (7546).

If you or your salon is a qualified Unite client, then you have access to many invitation-only events throughout California. For dates and locations, call 888-973-7546.

— SOUTHERN CALIFORNIA-BASED BASSETT Salon Solutions continues its rapid expansion in the state of California. The exclusive distributor of Eufora has added nine business consultants and two customer service agents to serve its growing client base.

Owner Ward Bassett said, “In the first 90 days, Bassett Salon Solutions has successfully transitioned the majority of the Eufora customers previously handled by another distributor” to being handled by Bassett.

He continued, “In addition, our education dept. has hit the ground running with six Eufora Elite stylist training programs that ran simultaneously in six cities on April 21, where 200 salon professionals attended. Additionally, on May 5, the popular salon coordinator program lead by Eufora global educator, Joanne Magana of Headlines for Hair, will have 50 attendees in Corona, California being trained and mentored in the art of salon management.”

For information, contact Bassett at 949-502- 6620 or

Mike Nave is the publisher of the Beauty Industry Report, the executive newsletter serving the salon industry. For free trial issue, send your contact information, including your email address, to